Ross Baker, ACMA
Finance Director
Ross is responsible for the ongoing development of Orange Genie's technology platform and online web portal, in addition to to financial planning and control of Genie Management Group. The use of technology provides Orange Genie with real time access to all information instantly, allowing access financial and management data, contact information, call recordings, campaign data, and customer records.
The increasing use of technology has meant the more mundane, repetitive tasks are now undertaken by automated processes eliminating both keying and human errors. Orange Genie's use of technology has allowed the company to more than double its contractor numbers while halving the number of administration staff. This saving has been invested into improving Orange Genie's customer service.
Ross is also responsible for the development of our unique integrated quality management system that has achieved ISO 9001:2008 accreditation to UKAS standards. This was a first in our industry and the discipline of these procedures enables us to offer a consistent and outstanding level of performance against our service levels.
Compliance is critical to our long term strategy and has grown in importance and relevance with our agency partners and their end clients. Ross is responsible for ensuring our processes and procedures comply with all current legislation from HMRC regulations to Employment Law and, from the EU's Working Time Directive to the UK's National Minimum Wage legislation.
